Overview
Equip your brand with the marketing and AI competencies necessary to deliver impact, future-proof and scale your business, and open doors with new customers.
Course Outcomes
Master Marketing in a Data-Driven Era: Build expertise in marketing, AI, and trust, while learning how to navigate an evolving digital landscape where reliability and authenticity are essential.
Make Claims with Confidence: Learn how to substantiate your marketing messages with data. Measure the impact of your business initiatives and ensure that your claims, especially in areas like sustainability and cybersecurity, are reliable.
Craft Compelling Stories: Translate data-driven insights into engaging narratives that build consumer trust and loyalty.
Leverage Certifications: Leverage internationally recognized standards and certifications to add credibility to your brand.
Cost
$2,500 per person.
Delivery Method
8 weeks, online, cooperative learning